Watch Out for the Top 10 Automation Apps and Software for SMEs in 2022

by Aratrika Dutta

January 19, 2022


With workflow automation apps and software, it’s now possible to automate mundane tasks

No matter what the industry is, the market, or its size, every business can benefit from marketing automation apps and software solutions. With workflow automation apps and software, it’s now possible to automate mundane tasks, like data entry, lead nurturing, and accounting, so that you can focus on creative work or making strategic decisions. Choosing the right application and solution can be a complicated process, especially, as a small business, where budget and functionalities are crucial. On that note, this article lists the top 10 automation apps and software for small and medium-size business enterprises



Zapier is a beginner-friendly automation platform that helps 3,000+ applications work together. It connects two or more apps to automate tasks that would usually be done manually. It’s easy to set up and the possibilities are endless. With Zapier, you can build Zaps in a few clicks by using thousands of pre-crafted templates from lead generation to social media marketing. Zapier enables you to customize automated solutions based on your team’s needs by adding multiple steps and workflow logic.



Kissflow is an end-to-end workflow automation software that enables users to create custom workflows and manage projects from one integrated platform. It offers a simple user interface with drag-and-drop editing and a user-friendly workflow visualization. With custom dashboards and reports, Kissflow provides insights into workflow processes, giving you exactly the information you need.



Hubspot Marketing Hub works well for enterprises and SMEs alike. The platform’s marketing automation functionalities are designed to help companies attract their target audience, convert visitors into customers, and manage complete inbound marketing campaigns at scale, all from a single, easy-to-use interface. HubSpot Marketing Hub can also grow alongside a small business. It offers a selection of free tools that can be upgraded and added to with the Starter, Professional, or Enterprise packages. 



The Omnisend platform is designed to meet a company’s e-commerce, email marketing, SMS, and automation needs. Companies use Iterable’s centralized marketing platform and automation tools to develop omnichannel workflows, pre-built messages, perform A/B tests, track success with reporting tools, and leverage over fifty integrations. Omnisend offers companies a free version of its platform for getting started with email marketing. The Standard package includes marketing automation, pre-built workflows, capacity for sending 15,000 emails a month, and more. is cloud-based automation software that helps you automate tasks like email marketing, social media marketing, content marketing, lead generation, lead nurturing, sales prospecting, etc. It also lets you manage your tasks, collaborate with your team, and get real-time reports. provides reliable and secure solutions where data is encrypted both at rest and in transit. It integrates with over 200 popular tools, including Gmail, ZenDesk, Salesforce, Google Sheets, PayPal, and many others.



Klaviyo provides growth-focused e-commerce brands with a marketing automation platform designed to help drive sales with targeted and relevant email, Facebook, and Instagram marketing campaigns. The platform includes segmentation, web tracking, autoresponders, automated email flows, reporting, AB testing, email content creation, and more. Klaviyo also tracks important data from whichever e-commerce platform a company uses, thanks to its integrations with leading platforms like Shopify, BigCommerce, and Magento. It uses flexible pricing models that don’t involve annual contracts, so companies only pay for the tools and features they use.



Integrify is a business process and workflow management software that automates repetitive tasks so that your employees can focus on real value-add work. It improves the accuracy of critical processes and helps companies stay in compliance with internal and external regulations. The platform is easy to use and has a drag-and-drop editor for most workflows. In addition to providing software to automate tasks, Integrify also offers experienced consulting/implementation services to help users with their digital transformation.



Thryv is a fully integrated and end-to-end customer experience platform for small businesses looking to reach more customers, generate engagement, and boost revenue. The platform’s marketing automation capabilities are geared toward small businesses. It can help them schedule trigger-based campaigns, send automated messages with a library of pre-built templates, track engagement with analytics, and more. Thryv’s pricing uses various configurations based on the number of users, add-ons, and other features.



Integromat is a powerful integration platform that allows small and medium business owners to visualize, and automate their workflows. Its drag-and-drop interface lets you connect multiple apps. Using routers, you can divide your scenario into multiple routes, each of which can then be processed differently. Furthermore, you can also filter the data passing through those routes. With Integromat, users can integrate data from apps and services not supported by the platform directly, such as JSON and APIs.



GetResponse is a marketing software platform designed to help entrepreneurs, online marketers, marketing managers, and companies with the tools they need to create content, generate sales, and improve traffic. Its marketing automation tools include pre-built workflows, email automation, contact segmentation, behavioral targeting, and more. With four pricing models- Basic, Plus, Professional, and MAX- and a free 30-day trial for each, GetResponse is a viable option for companies of various sizes and budgets.

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