Twitter Tries to Take On TikTok With Reaction Videos for Retweets

Having taken on audio with Twitter Areas, the social media large turns its consideration to video.

women taking a selfie in the club

Twitter has had a troublesome historical past with movies. It used to personal a short-form video service known as Vine which allowed individuals to add six-second-long, looping video clips. Vine launched in June 2012 and Twitter acquired it in a sizzling minute lower than six months later. Twitter killed Vine in 2016, the identical 12 months an obscure video app known as TikTok launched.

Now Twitter is again within the video enterprise. The corporate hopes to tackle a dominant TikTok with a characteristic that permits customers to cite and react to tweets with video. Here is the way it works.

Now You Can Quote Tweet With Response

Twitter has added a brand new characteristic to the retweet menu known as Quote Tweet with response. It is a button that takes you to a web page the place you possibly can take a photograph or video, or choose one out of your telephone archive. This video or photograph is then added under your response tweet.

A product lead at Twitter sampled the characteristic, which Twitter is looking “Tweet Takes”, to let customers see the way it works and what it appears like:

Solely Accessible on iOS for Now

Twitter is at the moment testing this characteristic, which is simply obtainable to a small group of iOS customers for now. The corporate will depend on consumer suggestions earlier than rolling it out extra extensively.

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Twitter has been on an experimental binge of late, attempting out new options and both maintaining them or killing them if they do not acquire traction. It is a departure from its custom of resisting change.

Tweet Takes will include their very own challenges. For one, it’s not straightforward to scan movies to flag abuse, in contrast to with textual content. And with Twitter typically being an area for fight, Tweet Takes may escalate on-line vitriol.


Hopefully, this is not going to be the case and everybody will play good. In the meanwhile, it’s not attainable to manage who can and can’t use this characteristic in your tweets.

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