The Hidden AI Improving the User Browsing Experience |


The contributions of AI is making browsing experience more seamless over time

With the immense size and complexity of the modern digital world, there are many ways for the browsing experience to go wrong. Crashes, security failures, and even simple broken links can all get in the way of efficiency and safety, and the issues are only going to grow more widespread as the web expands. For the end-user, however, these hurdles are becoming less common, in no small part thanks to the contributions of artificial intelligence (AI).

Working beneath the surface, AI serves to address many problems before they arise, and tackle others in real-time. Taking a look at some of the most common solutions made possible through AI, we can gain a greater appreciation of what these systems do, and why they’re a necessary part of the modern online landscape.


Mitigating Safety Threats

As many opportunities as the internet provides for daily users, it also presents avenues of attack for bad actors. With such significant potential harm, there’s a premium placed on online security. Thankfully, AI developers have managed to keep ahead of the cat and mouse game, ensuring that what could otherwise be a nightmare is now a simple pursuit for most diligent users.

One of the more common forms of attack taken by hackers is the classic dedicated denial of service (DDoS) attack. With these attacks, a flood of requests is sent to a website by harmful AI. This either slows a site to a level where it crashes or becomes entirely unusable. The most famous example of this occurred in September of 2017 and targeted Google.DDoS” (CC BY 2.0) by

With DDoS attacks, an enormous number of devices request data at once, at rates far too great for humans to examine in real-time. With security AI, patterns are quickly detected, and thousands of IP blocks can be implemented before harm can be caused. After the fact, AI analysis tools can even help prevent further attacks in the future.

Similar benefits in security apply to smaller and more targeted attacks, where network security AI can detect and shut down unknown requests before they make ingress. Despite this, many users aren’t even aware of the hard work these systems are performing.


Ensuring Reliable Systems

In terms of reliability, AI is a major help in running software tests to ensure long-term performance. Some of the most popular illustrations of this idea are found on websites with many smaller software systems, like on this UK bingo site. An enormous number of games are found on these services, like Rainbow Riches, Space Invaders, Big Circus, and many more. Each of these titles requires thousands of tests to ensure safety, which an AI can manage infinitely faster than a human.

AI testing involves running every variable for hours, at a highly accelerated pace. When properly implemented, these systems can handle thousands of tests in the time it would take a human to manage a few dozen, easily finding bugs and thus improving business and user confidence.Robot holding a sign with Artificial Int” (CC BY 2.0) by wuestenigel

Though we tend to think of AI as a looming threat thanks to decades of science fiction, real AI is far more helpful and far less malevolent. Growing to such an immense size over the last few decades, these systems are only improving, helping every part of your online experience run faster and safer. AIs are useful tools, and like any others based on digital tech, they’re only getting better.

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Analytics Insight

Analytics Insight is an influential platform dedicated to insights, trends, and opinions from the world of data-driven technologies. It monitors developments, recognition, and achievements made by Artificial Intelligence, Big Data and Analytics companies across the globe.

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