Netflix confirms Shuffle Play characteristic will formally launch this 12 months

Netflix’s Shuffle Play characteristic, which the corporate was noticed testing final 12 months, is getting a widespread launch within the first half of 2021. Selection studies the corporate made the announcement as a part of its newest monetary outcomes. In its testing section, Shuffle Play has labored by choosing content material based mostly in your viewing historical past, serving to you keep away from feeling overwhelmed by Netflix’s dwelling display screen filled with content material.

Netflix’s COO and chief product officer Greg Peters mentioned the characteristic is designed for customers to “point out to us that they only need to skip searching solely, click on one button and we’ll choose a title for them simply to immediately play.” Throughout its exams of the characteristic, Netflix has experimented with together with a “Shuffle Play” button on its profile choose display screen, and a “Play One thing” choice in its menu.

Right here’s how that ended up trying:

Photograph by Julia Alexander / The Verge

The massive query now’s what Netflix will find yourself calling the characteristic. Throughout its earnings presentation, co-CEO Reed Hastings joked that they could name it “I’m Feeling Fortunate,” after the Google search characteristic that skips straight to the highest search consequence. However Peters shortly shot down that concept.

“We’re going to give you one thing higher than that, so stand by for this. You’ll see it when it rolls out,” Peters mentioned.

No matter it finally ends up being referred to as, Shuffle Play will be a part of Netflix’s different current try and make it simpler to search out content material to look at. Final 12 months, it added a “New & In style” tab to the service, which incorporates a mixture of latest, in style, and upcoming content material.

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