A debate is there whether the rise of AI influencers is better for organizations
Influencer marketing is not an unknown phenomenon. For years, small and large-scale brands have used influencers to promote their brands on social media platforms and reach generations of customers. Influencer marketing has become a driving force behind the communication strategies for various companies. Generally, bigger brands are engaging more with influencers, as consumers are turning to Twitter, Instagram, and YouTube for everything. The rise of AI influencers has entirely changed the concept of influencer marketing. More and more big tech, fashion, and other brands are approaching AI influencers to promote their products and services.
Artificial intelligence influencers are relatively new to social media, but they will soon start to dominate. The idea behind this concept originated back in 2016 and gained prominence around 2018. AI-powered influencers like Lil Miquela are currently trending in all social media platforms, and are known for paid promotions and partnerships. Some brands are successfully tapping into this trend by creating their own AI influencers to promote their products.
How has AI changed the influencer marketing game?
AI-powered platforms have proven to be excellent tools for social media and digital marketing. But even with the emergence of the right technology, finding the right influencer becomes difficult. With the help of advanced technologies like AI, marketers can collect the data they need to make advanced decisions, identify trends, and pick influencers that will best suit the company’s needs within just a fraction of time. These systems can also estimate the influencers’ performance by evaluating individual posts and collaborating the data to understand its effectiveness and reach among potential customers.
Besides this, the emergence of virtual influencers is also increasing social media engagement for brands than its physical counterparts. Experts believe that brands and customers have different reasons for endorsing AI influencers. By automating influencer search and analytics, companies can retrieve transparent and accurate data on how the customers are reacting to particular posts and products. As for the targeted audience, it is pretty evident that they will find the miracle tech more appealing than traditional human influencers. Experts have noticed an overall shift where individuals tend to keep away from promotions on TV yet are searching for reviews and brand promotions on social media platforms.
The Future of AI Influencers
The emergence of AI influencers is still quite a debatable topic. It is quite obscure if this trend is here to stay or is it just a passing phase. Brands believe that control over content is the prime advantage of deploying an AI influencer, as opposed to its human counterparts. This phenomenon has made AI a key contributor in making effective social media strategies.
It is quite obvious that more global brands will scour through advanced AI technologies to boost the effectiveness of their social media strategies. But after everything, it is not just about assessing the unstructured data, instead, it is about meeting the marketing needs of a brand. Artificial intelligence has revolutionized the way we perceive influencer marketing. AI influencers provide meticulous speed and accuracy in driving the effectiveness and success of a marketing campaign.
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